Gender Neutrality in Fashion and Marketing

Multiple articles addressed the growth of gender neutrality in fashion and marketing. One article predicting the hottest trends for perfume and fragrances for 2021 claimed that gender neutrality is gaining popularity. The article discussed how brands are putting a larger emphasis on an individual’s taste rather than assigning a gender to the product. Another article highlighted the importance of gender-neutral marketing and how businesses should avoid gendered stereotypes. 

The lingerie industry in China is growing with companies adopting more comfortable and gender-neutral styles. One article discussed the increase of gender neutral accessories in high fashion brands such as Gucci and Dior, and their growing popularity amongst men. Meanwhile, a recent global report about the gender-neutral clothing market from 2020 included how the current pandemic affected the industry and may continue to affect it.