Gender-Neutral Brands

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Several articles this week have been posting about gender-neutral brands. Multiple articles highlighted Beyoncé’s second collection of her gender-neutral collaboration with Adidas, Ivy Park. The collection is praised not only for its gender neutrality, but also its size inclusivity, with sizes ranging from XXXS to 4XL. Beyoncé stated, “The way [men] have embraced the brand is an unexpected gift. I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules.”

Gender-Neutral Brands-Ivy Park

Another article about fashion trends in 2020 mentioned that gender-neutral brands have been on the rise in gaining popularity. Additionally, one article discussed the rise in gender-neutral beauty products. 

Gender-Neutral Brands-Ivy Park IG